The LA County Fair is a wild mix of deep-fried everything, adrenaline-pumping rides, and farm animals — and somehow, it all just works. It’s been a winning formula for nearly a century. So we asked ourselves: who could have possibly dreamed up something this bold? That’s when the Fairdevil was born.
The Fairdevil is our legendary, behind-the-scenes mastermind — part Evel Knievel, part Steve Jobs — the brilliant daredevil making sure the Fair delivers thrills on all fronts. With his iconic rally cry, “Dare to Fair!”, he issued a challenge to all of LA.
We didn’t stop at a 30-second spot. We created an entire world around him: an original music track, a 360° VR music video, a choreographed dance tutorial, and a cheeky lyric video — bringing the Fairdevil and his wild vision to life across every platform.