Directed and photographed by the legendary Atiba Jefferson, this long-form piece brought together 13 incredible talents — a mix of celebrities, musicians, athletes, and skateboarders — all united through their connection to Atiba and the culture of skateboarding.
Atiba was the glue, bringing friends from different worlds together for a shoot that felt as collaborative as it was fun. Alongside the hero edit, the production also spanned product videos and photography, capturing the full scope of the story. Legendary artist Eric Haze even made an appearance with the product collab, adding an iconic touch to the mix.
A project that truly highlighted skateboarding as more than a sport — it’s a community.